Monday 11 January 2016

Review: teaser...

I don't normally do this kind of thing, but I feel that I have to.

I got a new product for my bike.

I won't tell you what it is because I have not had a chance to test it yet.

But, I was so impressed with the initial picture I took that I have to share it with you now:


Unmodified cell phone photograph (btw, that new midrange Nexus 5x is kind of spiffy in the camera department!)

That's it.

More to follow when my tests are done.

Monday 4 January 2016

why I won't sell you a cheap bike

As a part of my work existence, I work in a bike shop selling bikes.

I won't sell you a cheap bike.

I have been asked before for a bicycle which costs around $250-$300 dollars by customers, but I just cannot sell one. For one thing, we don't sell anything that inexpensive, and for another, a new bike in that price range is not worth owning. If that is all that is affordable by someone, I suggest a good used bike and will direct them where to go to get one.

But still, I get people insisting that spending more on a new bicycle is a waste of money and they refuse to pay more.

But such bikes exist I am told. Big Box Stores sell them!

Indeed, they do.

But...

You see, big box stores can sell bicycles in the lowest of price brackets by telling bicycle manufacturers that they want to sell their product, that they can move X number of units, and that the price needs to be X dollars with X mark up. Now, make the damn bike!

So, they do.

Frames are heavy, welds are substandard, and frame materials are extremely cheap. Components are no name and don't work. Wheels are machine built (ok in and of itself) and not tensioned properly (never ok) and therefore unsafe. Brakes are in general brakes in name only. Same thing for the gears. Overall, someone buying such a bicycle ends up with something which looks like a bicycle, but does not function like one should.

They end up with a lousy experience when riding it. It ends up sitting in the garage collecting dust because it is too inefficient and not enjoyable.

This is the very definition of a waste of money - buying something for a specific use and then not using it because the product does not meet your expectations.

I told someone that once.

They bought a real bike from me.


So, I won't sell someone a cheap bike, instead, I sell an experience. This is what our reps tell us to do, but perhaps not in the way that I do it.


You see ...

... your bike is free when you buy from me.


Think about that hard, your bike is free.


I have dropped that bombshell on people before and it raises more than just a few eyebrows.

Often, in our shop, we get people who are interested in using a bike as more than just a toy, or sporting equipment, or something for a twice a season 15 minute ride around the neighbourhood. If someone is interested in using a bicycle as more than that, then the bicycle is free.

Let me explain.

We, collectively, allocate a lot of money to moving ourselves around and use some of the most expensive forms of personal transportation devised by humanity to move individual people - our road ways and our cars. Assuming a middle of the road car and the average Canadian distance covered per year, each adult will likely spend between $450 000 to $500 000 driving over their course of their driving career on the cars, interest, insurance, and maintenance. This does not count subsidies for maintaining roads (comes out of the general tax revenue NOT fuel tax). And they won't even notice. They won't even notice. It is seen as a cost of living.

So don't do it. Drop out.

I am not advocating getting all Hippie here, and nor am I advocating no cars, but rather, I am advocating a shift in perspective which is, I think, needed in our current economic climate.

We are living in an era of high inflation on things which actually matter. Like food. Food prices are climbing and are likely to continue to do so for the foreseeable future. Costs of most things in general are creeping up.

Hand in hand with that are fairly flat or stagnant wages. People are extolled to do more with less even though this is not physically possible for many people. Once discretionary income is absorbed by needed spending, that's it! Done!

Remember that if wage increases do not match inflation, there has been an effective wage cut as the dollars someone is paid will not buy what they did before.

At the same time, we are encouraged by clever advertisers and seasonal holiday guilt to spend spend spend! Advertisers are not stupid. They study human psychology and what makes us tick and push all of our buttons and, like lambs to the proverbial slaughter, we go along with it (usually without even noticing - do you really need that new cell phone? etc?) And we do go along with it, en masse. Look at the level of consumer debt in our economy.

So, change or sink.

Adapt or die.

Which brings me back to free bicycles and selling an experience.

I can demonstrate how to turn a $600 basic bicycle into an effective commuter designed for urban use by adding about $200-$300 in extras. The bicycle will be comfortable for trips up to 30km each way and will have room to efficiently carry all that is needed for the day.

I can demonstrate how to break into riding for transport easily, over a long period of time, so that covering distances becomes easy and not intimidating. It takes time to built the fitness and comfort level needed to ride all the time. It would be condescending in the extreme to look at someone in their mid 40s and laugh off their concerns with this. I can do it, but I have 36 years experience on bicycles, something that is a rarity in Canada.

I can demonstrate how to work with traffic and how to route plan so that traffic is not an issue.

I can demonstrate how to cycle so that you don't overheat and need a shower when you get to work.

I can demonstrate how to safely navigate a Canadian winter on two wheels.

I can demonstrate how much happier people who bicycle are and why (for example, I was told I was crazy by a co-worker once for riding in the winter - I told her that I am always smiling when I ride, that other winter cyclists I see are always smiling, that when I drive, all I see are miserable people, so who is the crazy one anyway? Made her think that did...)

I can demonstrate the improvements in health that you get from riding.

I can question the blind acceptance of environmental destruction, dollar cost of driving, and subsidizing personal automobiles as being just the way it is.

I can question the wisdom of multi-hour commutes per day in a car as being a good use of time.

I can question why we accept as being ok the high numbers of deaths on our roads caused by automobiles as being just a cost of our lifestyle we have to deal with. It was society blowing its cork in the Netherlands in the 1970s over exactly this issue which brought about the cycling infrastructure and cultural change needed to shift from a car crazy culture to a bike crazy one - and the Dutch were just as car nuts then as we are now. We are no where near that tipping point here. We still, for some reason, accept death by automobile as being ok. A shame, but ok. No change needed.

I can question why we choose to live in one city and work in the next (ironically, I do this - but, I am willing to do the ride and it is really not that far for me).

I can point out that if we accept the cost of cars as being a necessary expense - which we do culturally as a group - and if we are going to do our short trips by bicycle, that the bicycle comes out of the transportation budget NOT the fun budget and compared to the money we are already committed to spend, the bicycle costs are trivial. I point out to people that my first year as a bicycle commuter cost me nothing for the bicycle, bags, some extra clothing (layers vs a bulky coat), boots, and maintenance because it came out of the money I had already committed to spend on gasoline. In fact, I ended up ahead by about $1500 AFTER accounting for the startup costs of my bicycle rig. After that, it worked out to more than $2000 a year. More really if you consider that I can get away with buying half the number of cars over my working career because I am not wearing them out so quickly.



So, I sell an experience. But it has nothing to do with wind in the hair, hipster coffee shops, or mud between your teeth. It has everything to do with paying the mortgage off faster, travelling, and retiring well and with your health.

Plus, as a bonus, I get to be smug. And that is always fun.


*I have, in different conversations with different people, pointed out all of the above while selling bicycles. It works, and not just in the selling of the bicycle but in the use of them. I see a lot of my old customers out and about biking everywhere on the machines I sold them. They look happy. They sound happy as well when they return to the shop for bits and pieces.

(EDIT TO ADD: A few people on a Google+ forum I shared this article with made some observations I would like to quickly address. I am speaking here about the experience in the Canadian market which differs from that in other countries. Some pointed out options for inexpensive bicycles which are quite good for commuting which match the dollar number I mentioned above as being not worth it. Bicycle costs in Canada have seen a large jump in the last couple of years making life difficult for bicycle sellers and buyers alike.

One, our dollar, relative to the USA dollar, has lost about 25% of its value when oil crashed and other commodities took a hit. Two, bike companies had largely frozen bike prices for reasons known only to themselves for a couple of years and did their increases all at once. Three, the federal government slapped a 5% tax on bicycles. All of this hit all at once which results in things costing more here than in the USA in particular over and above the fact that things in general cost more in Canada than the USA for reasons which have nothing to do with the bicycle industry.

None of this, however, invalidates what I said about commuter bicycling being basically free when a person who has already committed to spending car like money - and, in fact, owns a car for that purpose - makes a partial switch to commuting by bicycle.)